Peter Sylvester
Senior Vice President of Harley-Davidson

As a Senior Vice-President International, Peter spent many years in the automotive financial services business on an international basis with the major brands of Harley-Davidson, BMW and Rover Group.

During his 10 years at Harley-Davidson, he was responsible for the financing of almost 700 dealerships across international markets, with over $900 million under financial management.

His passion is Branding and Marketing, and he harnessed both elements to establish 17 joint venture arrangements between Harley and major players such as BNP Paribas, Santander, Lloyds TSB and Capital Bank Australia.

He now runs 6 businesses in the UK, all of which maximise his significant experience in the Power of Emotion Selling, ranging from Clarity of Brand Messaging through to Customer Touch.

His latest assignment (July 2012) was the coaching of Relationship Managers in NatWest Bank about how to vary the Emotion-based conversation with customers to satisfy their individual aspirations – and keep them coming back time and time again.

His UK venture, Referral Institute Birmingham, guarantees that business owners will DOUBLE THEIR TURNOVER in a 12 months period, and reduce their working day by 50% - all done through Emotion-based Referral Marketing.

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